Founder finance insights

Practical articles and topics for business owners who want more control over cashflow, profitability and decisions.

Why revenue is growing but cash still feels tight

Revenue growth can hide timing issues, working capital pressure, delayed receipts, tax obligations, debt payments and margin leakage. A rolling cashflow forecast helps founders see the pressure before it lands.

Profit on paper, no cash in the bank

Profit and cash are not the same thing. Stock, debtor days, loan repayments, capital purchases and owner drawings can all create a gap between reported profit and available cash.

When does a small business need CFO support?

A business may need CFO support when decisions become too important to rely on basic reports alone. Common signs include late reporting, uncertain margins, cash pressure and growth decisions being made without clear scenarios.

What monthly reports should founders review?

Founders need practical reports that explain revenue, margin, cashflow, debtors, costs and key decisions. The right report should make action easier, not create more confusion.

Why a 13-week cashflow forecast matters

A 13-week cashflow forecast gives enough runway to make decisions early. It helps identify funding gaps, timing issues and the operational choices that affect cash.

How to know if pricing is profitable

Pricing should reflect cost, capacity, margin, risk and the value delivered. If pricing decisions are made without a clear view of true cost and margin, growth can become less profitable, not more.

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